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10 Ways to Use Video Marketing in Your Jewelry Business

Consider your favourite accessories. Perhaps it’s the copper bracelet that stands out against your white sweater, the turquoise earrings that highlight your natural tones, or the white gold and emerald ring that sparkles in the sunlight.

Few things stand out as much as a gleaming piece of jewellery. We would argue that nothing does. However, even the most inventive designers may struggle to stand out in the middle of the never-ending online competition. Video marketing is the gleaming piece of jewellery in the realm of attracting internet attention. Video marketing for jewellery is quite adaptable, and it possesses many advantages that other marketing formats do not. And the most incredible thing is. It also can be used in various ways.

10 Ways to Use Video Marketing in Your Jewelry Business

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What is video marketing, and why is it important?

Have you been going through your Instagram feed and came across a video promoting a new product from your favorite brand? Or how about a video testimonial on a website that persuaded you to purchase something?

Two of the events described above are great examples of video marketing. Video marketing is defined as any video used to promote a business, whether directly or indirectly. In many situations, video marketing is essential, such as a promotional video on a social feed. However, video marketing may also be subtle, such as a “How to” video produced by a brand you admire.

One of the primary reasons for the importance of video marketing is its versatility. Unlike advertising, which requires a consistent cash flow to stay in business, video marketing can live on the internet and drive valuable traffic for an extended period with no additional funding required. If you want to reach a larger audience, video marketing for small businesses is also essential. jewelry

Eighty-five percent of internet users in the United States alone watch video material online. You are going where your prospective audience is by creating video marketing content. Video marketing is essential for differentiating out and being competitive.

There’s a high possibility your competitors are already producing video. You are slipping behind if you are not. And, even if your competition isn’t creating video, you’ll be ahead of them if you begin now.

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Ten ways to utilize video marketing

We’ve touched on the flexibility of video marketing, but we’re only scratching the surface. Video marketing is similar to the ideal piece of jewellery in that it can be useful to complement nearly any outfit. Here are some of the most common applications of video marketing.

On your website: Your website is the ideal location for good videos. A broad film on your company’s commitment to design and craft, for instance, would look great on your front page. You may also reuse this video after uploading it on YouTube. jewelry

Social media:

Video marketing for social media is an excellent method to reach out to your audience wherever they are. Social media video marketing is frequently more organic than on your website, necessitating a more personable and engaging video. Consider this: a video of you talking about your day and displaying a new piece. jewelry

Email:

Email video marketing is an effective method to add value to your content. Instead of inserting a link to your home page, include a video showcasing a new product or delivering a message from you or a member of your team. Then, towards the conclusion, provide a powerful CTA that directs them to your website. Jewelry

Testimonials:

Who better to tell others about your fantastic jewellery than satisfied customers? Video testimonials allow your customers to promote your business while costing you very nothing to create. Furthermore, 66 per cent of consumers are more likely to buy after watching a good video testimonial.

Campaign videos:

Videos have the potential to benefit virtually any marketing effort. Make your next campaign even more powerful by using video. Video will blend in perfectly with your email marketing efforts, will easily integrate into social media, and will look great on your website. In other words, video marketing has the potential to bind the metaphorical room indeed together. jewelry

Behind the scenes:

Using video, show your viewers what goes on behind the scenes. With a behind-the-scenes video, you can generate high-quality social content that highlights your creative process while also giving your business a voice. Jewelry

Messages from your team:

Speaking of voice, whether it’s the holidays or just a Wednesday, allow your brand to speak. Whether they be from the founder or someone in charge of shipping, direct messages from your staff are an excellent approach to personalize your brand and put a face to the firm.

Product videos:

Product videos are another excellent type of promotion since they allow your jewellery to sparkle on the “silver” screen. Make films that highlight your most recent items, highlighting their quality and originality. Then, share these movies on social media, include them in emails, and, of course, put them on your product website. Jewelry

Teasers:

Teasing new pieces you’re working on will get your audience talking. Would you mind making a video in which you explain a new piece, show a tiny portion of it, and leave your audience wanting more? Then you should include a release date for the new work at the end of the video, if feasible. (Make sure you keep that deadline!)

Live video:

Most social platforms now support live video, making live video marketing a viable option for any company. To maximize viewing, be sure to promote your live video session ahead of time! Engage your audience with live video, have dialogues, and indirectly promote your company. Jewelry

The examples above are just a few of the numerous ways you can use video marketing. You can make video marketing your own, just like you can create jewellery, by finding fresh and creative ways to use this powerful medium. Jewelry

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